The success of The Grooming Company (TGC) is attributed to the dedication and business acumen of its Founder and CEO, Negin Fattahi-Dasmal, whose contributions to the industry have set a benchmark for other players in the region, and spawned several imitators.

Educated in Dubai and the US, Negin has spent over 25 years in the UAE. She has a degree in marketing and business administration, and it was at her first job as marketing director for one of the UAE's largest office furniture companies, Bafco for four years, where she honed her skills in marketing, customer relationship management and business development.

In the late 1990s, Negin set up her own business with the pioneering idea of a high-end nail care concept that came to life as N.Bar in 2001. The instant success of N.Bar was soon followed by the launch of the male grooming lounge, 1847, another ground breaking concept for the Middle East. Her third and most recent brand innovation is JetSet, a 'wash and blow dry' hair care concept.

Negin's unmitigated success in the grooming industry is built on her talent for identifying market niches, customer needs and her perfectionist approach to all projects. While the standards she set have quickly emerged as the industry benchmark, her original and innovative ideas are backed by the highest standards of professionalism, offering customers unique and unforgettable experiences.

A dynamic businesswoman and innovator, Negin has managed to find a successful balance between being a dedicated wife, a doting mother and maintaining a fulfilling and successful career. Under her mantle, TGC currently employs more than 250 staff across 15 branches in Dubai, with new additions being added at a rapid pace.